Industrial Marketing Services

Galvanic is an industrial marketing company that provides industrial marketing services to manufacturers and distributor companies small and big alike. 

We know B2B companies are looking for proven industrial marketing practices to help drive their business success. Not only is consumer marketing no longer a trend, but it is also now a reality. This is why NOW is the best time to get your marketing strategy started.

If you are an industrial company, you should undoubtedly be investing or putting aside marketing budgets to focus on reaching your specific targeted customers. 

Only have a small budget for industrial marketing services? No problem. 

We hear businesses and owners tell us they “don’t need marketing”, “it’s not our priority right now” or “we’re going to hire more salespeople instead of investing in our website”.  For smaller industrial companies, resources are limited. We get it.

While these are not bad reasons, these businesses are already successful at what they are currently doing. So imagine changing some of these winning systems to use some of the monthly budgets to implement marketing campaigns to help you reach more of your customers. 

Here are some industrial marketing services to consider when looking to expand your marketing initiatives:

Email Marketing and Automation Platforms 

Hubspot, Mailchimp or Constant Contact are email marketing platforms that can help your small industrial business with marketing needs and budget requirements. For email marketing, it is important to keep your content relevant. 

Our industrial marketing services cater to what you want to communicate with your customers. We will work with you on how to achieve different levels of customer engagement. 

Analytic Tools 

Google analytics should be a staple in all industrial marketing services. If you do not have one set up for your industrial business, get one set up as soon as possible! Google Analytics measures the performance of your website and the content on there. The basic version is free so it’s a no-brainer for your business.

Analytics is a smart way to understand the impact of your website which can give you insight on how to improve and grow your business. This tool will help you make informed business decisions like how much to spend on your online marketing. 

Lead Capture

Lead capture software comes at different price points and there are many available to the market. Capturing leads is incredibly valuable and should definitely be included in the scope of industrial marketing services. 

The light or free versions will only be able to capture prospects’ contact information. The information you are able to gather is already valuable as it allows you to get in touch with your prospects directly and start the process of creating a relationship. 

Social Media

Industrial companies look at social media as something “nice to have” but it is not something that is a “must-have”. Generation X and Y are using social media platforms like LinkedIn, Facebook and Twitter channels for business and sharing industrial information.

Our carefully planned industrial marketing services benefit companies who want to stay relevant and competitive. Social media channels are definitely a great space to promote innovation, share industry data and trends, drive recruiting or highlight successes.

Here are a few suggestions and guidelines for social media to help you get started:

• Create an account for the platform that best fits your customers’ needs and wants

Setting up an account is free so there is no excuse not to get started! Your customers, prospects, future employees and competitors are already there. 

Once you create an account for the platform that best fits your customers and prospects, start creating content that answers their questions or helps to solve their problems. Remember to pick a platform that fits your customers’ needs, not yours.

• Social media is a great way to cross-promote content and promote your company, products, and initiatives

It is important to be mindful of the content you decide to push out. Customers are consuming content all the time and no one wants to see product after product on their feed. If customers want to see your products they will go to your website. 

Social posts that allow customers and prospects to engage with you is why social media is becoming more and more powerful. Engaging posts allow your audience to re-share your posts with their network which in turn allows you to reach more people who will see your brand and message.

• The general rule of thumb for social media content, especially for the industrial space, should be 80% informational and 20% promotional

If you have an exciting new partnership or product launch, share and promote it! 

We suggest posting industry news of the day, case studies, innovation, success stories or any other interesting information so your audience will gain some knowledge and value.

The key to industrial marketing is consistent work.

Don’t start and stop as this will only slow your progress. Think of it as a snowball effect.

Our industrial marketing services are well planned and catered to your business goals. The best advice we can give industrial companies and businesses is to start now. Invest the money and time now so you will see results over time!

If you work with Galvanic, we will take a look at your business as a whole and analyze your strengths and weaknesses to create a comprehensive plan to help you reach your goals. Our most effective marketing strategies often include PPC, SEO, email marketing, a schedule of your social media posts and setting up analytics so you have better insight into how well your website is working for you.

No matter the size of your business, it’s important to get started! We hope you find these tips on industrial marketing helpful. If you have any questions about our industrial marketing services feel free to contact us with the form below.