Technical SEO Services

Technical SEO services are being offered by lots of marketing companies and are increasingly in demand as they are the tools that build a solid foundation for a high performing website. Search engines have increasingly placed more emphasis and higher rankings on websites that offer high-quality and user-friendly experiences. It is now critical for today’s businesses especially industrial industry businesses to have a solid digital foundation. That solid website foundation starts with technical SEO.

What is the difference between SEO and Technical SEO? What are technical SEO services?

First, let’s define SEO – search engine optimization. This is the process of getting visitors to your website from free, organic or natural search results.

Another type of marketing strategy is SEM – search engine marketing. This broader term refers to the process of gaining website traffic by purchasing ads on search engines (PPC) and social media marketing (SMM). SEO is a component of the broader SEM strategy.

Technical SEO is also a part of SEM. Technical SEO is the process of optimizing your website to enable search engines to crawl, interpret and index it properly.

While SEO is important, technical SEO is even more valuable as it will improve every component of your website’s readability and user experience through the eyes of Google and your visitors. Good user experience is important for readers and can affect overall traffic and engagement rates.

Technical SEO includes some of the following components:

• Website Speed
• Mobile Friendly Performance
• Indexing
• Crawlability
• Site Architecture/Navigation
• Structured Data
• Site Security

Have you noticed your website falling off results pages for unknown reasons or losing traffic over a period of time? Have you noticed poor page loading speeds or get complaints from customers about poor user experience?

These are all signs it’s time for a technical SEO audit.

Galvanic offers technical SEO services as an effective SEO strategy that will help your website generate long term results. Our technical SEO services and SEO audits check the overall health and performance of your website. Our team will take a deep dive into your website’s technical profile to review key checkpoints. This will allow you to gain insight into the performance of your website and identify areas of improvement.

As technical issues are found and corrected, website rankings tend to improve along with the user’s overall experience on your website. Fixing website issues is the first step to building a solid foundation so your business can get better rankings and more visitor traffic.

For the industrial industry, technical SEO is paramount as industrial businesses often have a lot of products and services offered on their website. Images should accompany those products and services as well.

Here is an example of image optimization and how powerful our technical SEO services are:

Most website users prefer a site with visuals as it makes content easier to digest. No one likes to read a page that is all text! The best way to make your content more readable is by adding images. For industrial companies, images are a great way for users to see their products and services. However, if your images are not optimized you are not providing your visitors with good user experience. Google doesn’t like this either as they are all about positive user experience.

Our technical SEO services experts will take your images and optimize them for your users and Google’s enjoyment. By doing so, we will be able to reduce load speed, add SEO value, promote visibility and web accessibility.