Increase Website Sales

Increase Website Sales – Your Website is your Sales Person who never Sleeps

A business website can be one of the most powerful sales tools a business can have. A large percentage of people are starting their purchasing research online. What’s the goal of your website? To sell a product? To gain registered users? To solicit donations?

Regardless of your goal, a great way to succeed on the Web is to think of your website as your online salesperson.

Whenever you are making a decision on design, site structure, content, or copy, keep this concept of a salesperson in your mind because your website is your online salesperson. Your website interacts with customers, and drive sales online.

Here are some tips on how to increase website sales and make your website the best salesperson:

• Understand your customer
• Optimize For Search Engine Traffic
• Earn Trust (Can be done through Content, Case Studies, Live Chat, Customer Rating)
• Call to Action

Understand your customer

Every good salesperson knows that to be successful, you need to know your customer, including their goals, motivations, and concerns.

One way to learn more is to have conversations with your customers online and offline.

Take what you learn and build it into your site. Maintain a prominent place on your site where your users can leave feedback.

Lastly, use your web analytics software to ascertain more about your users’ behavior. Do a significant number of people go directly from your Products page to the Help page?

Maybe you need more text on that page explaining what users should be doing there, or how they can move forward.

Optimize For Search Engine Traffic for more organic website traffic

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO is essential no matter which industry you’re in.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Earn Trust

Winning and maintaining customer trust is critical to Sales success. Below I listed proven ways how you can make your customers trust you more.

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. (Infographics, Website Blog, Podcasts, Videos, Books)

Case Studies

Case studies provide excellent credibility for a company. Typically a case study features a company that is successfully using a B2B product, and this company is findable and recognizable.

Live Chat

According to the survey conducted by Forrester,”44% of respondents said that having a live person to answer their questions during their online purchase journey was one of the most important features a website could offer.” Customers prefer live chat over other communication channels like phone or email.

Customer Rating

User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase. They can eliminate any doubts potential customers may have about a product, or can help product selection.

Call to Action

Calls to action (CTA) are crucial to convert web visitors into leads and ultimately into paying customers.

If you don’t have a clear call to action on your website you make it very hard for your customer to connect with you.

With a CTA you also motivate your prospects to get in touch with you so you can build a relationship with them.

If you forget to include a CTA or the call to action fails to entice people to click on it, the rest of the process is for not.

No one will fill out the form and you won’t get any contact information. So if you want to successfully convert web visitors into leads or conversions, then you need to have effective calls to action. It’s an important part of the conversion process.